Thursday, February 1, 2007
Writing Analysis
Since what has cool become a thing of life and death? I can honestly say I did not know there were "coolhunters" out there. I suppose this is just a part of company research. No more than scientists finding new ways to test atoms. They go and find what the "innovators" are doing and then bring that to the masses.It's really quite fascinating how the fashion industry works. The process may seem pointless and strange to some but once you see how it works, it's a whole different story. At first I was taken a back by the term "coolhunters". To think they're are people that make ends meet by studying whats "cool". But once I saw they're fascination with it I found myself also being fascinated by not only their profession but what the term "cool" meant. In school what's cool is your life, your friends obsess over it and in turn you do to. I must say I would like to chat with a coolhunter one day.
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You're right. Coolhunters are pretty much just market research experts. I was actually offered the opportunity to train to become a coolhunter recently, but I turned it down because it involved living in Ohio. I do, however, know a girl who coolhunts for Banana Republic, oddly enough.
The other thing that the ad doesn't talk about is how important coolhunters are to the capitalist system on the whole. They create desire, and without desire prompting people to buy things, a system based on consumption falls apart and an entire economy collapses. I know capitalism isn't exactly an ideal system, but right now it's kind of the most viable option!
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